VENshore is owned and operated by William (Bill) D. Ratcliffe, Ph.D. Bill is a research psychologist with a creative bias. His consulting services are based on over 25 years of research experience in:
- Brand equity analysis; advertising tracking and ROI; and communications optimization research with Millward Brown
- Brand and communications planning research with Abraxas
- Program evaluation; social ills prevention and health promotion; and behavioural observation studies (ethnography).
Bill established and grew Millward Brown Canada between 1992 and 2005. In 2004, Bill was profiled in the Wall Street Journal. Bill is a regular contributor to industry publications and a frequent speaker.
What Bill brings to the party . . .
I was struck with (and continue to be amazed by) Bill's natural curiosity and his energy to pursue new ideas. Through the years, this passion to see what's around the next corner has stimulated many in the company and contributed significantly to Millward Brown learning and thought-leadership.
- Bob Meyers, CEO, Millward Brown